Gut Checks

This lifestyle brand started as a survey of one man’s consumption, and has morphed into a casual conversation about human health fundamentals. To facilitate these conversations, numerous informational graphics have been designed, examining and poking fun at one man’s gastirc intake.

The magazine insert designs are utilized as a vehicle to further the conversation of the Gut Checks motto. To supplement that motto, original copywriting was combined with communicative illustrations to advance the particular subjects.